Dental calculator
Dental Patient Acquisition Cost Calculator
Calculate how much your dental practice spends to acquire each new patient across SEO, ads, mailers, referrals, and other marketing channels.
Customer Acquisition Cost
This landing page is paired with MBACalc's existing Customer Acquisition Cost so you can go from concept to live calculation immediately.
Open the calculatorHow to use this calculator
Most practices know what they spend on marketing, but far fewer know what they spend per real new patient. This page gives you a simple way to estimate patient acquisition cost across channels so you can stop treating all growth spend as equal.
Use it to compare SEO, Google Ads, direct mail, social campaigns, and referral programs. Once you know your acquisition cost, you can compare it against patient lifetime value and case acceptance instead of judging performance by call volume alone.
Worked example
If your practice spends $7,500 in a month across ads, SEO, and mailers and generates 34 attributable new patients, your blended acquisition cost is about $221 per patient. That may be excellent or terrible depending on retention and treatment value.
Get the dental worksheet
Send yourself the checklist for this calculator plus the next questions to ask before you buy, sell, or invest in a dental practice.
Key takeaways
- CAC should be judged against real patient value, not vanity metrics.
- Track blended CAC and channel CAC separately when possible.
- High-cost channels can still win if they bring stronger long-term patients.
Related pages
Mapped calculator
Customer Acquisition Cost: Calculate your cost to acquire a new customer